I write a newsletter, a blog and run a job board in Product Analytics & Experimentation (A/B testing..).
This includes inspiring products, cool ideas, people to follow, news to read, tools to try, jobs, and other delicious spam. If you're into that stuff, subscribe to the newsletter!
Iteraing to solving for the Niche, Transformation, Price and the delivery mechanism. This could be achieved at minimum cost by testing the market-message resonance and getting, as fast as possible, out there to collect feedback on prototypes.
Validate the unit case KPI's ie. CPD, show up rate, close rate, cash received in 30 days, ACV, CAC payback period, gross contribution. Tweak messaging, sales script, pricing, marketing channel until you validate the unit case economics.
Acquisition can improved by finding the sweet spot in the intersection between traffic sources and conversion mechanism. The traffic channel is the way you get eyeballs to the product and generate leads, and the conversion mechanism is the way you turn leads into customers.
To drive growth, businesses often prioritise scaling acquisition and paid advertising. However, neglecting to analyse and fix product mechanics can hinder scalability. Prioritising product mechanics before aggressive acquisition and paid ads is crucial for success.
This blog post compares four of the best open-source BI and dashboarding tools: Apache Spark, Metabase, Grafana, and Redash. We'll explore their features, target audience, strengths, and licensing models to help you make an informed decision.
In this blog post, we'll compare top open-source product analytics tools - PostHog, Matomo, Countly, OpenReplay, Plausible Analytics, Unami, and GrowthBook - that empower businesses to understand user behaviour, optimize experiences, and make data-driven decisions for product growth and development in today's data-centric landscape.
Product analytics analyses a product and its usage to inform business decisions. You might want to use product analytics for a number of reasons, such as to make your products better, boost sales, cut costs, or make your business more efficient.
In theory, the AI based Pricing Process may provide a technical framework for building an economically efficient Dynamic and Personalised Pricing, capturing the perceived value of the product for every single customer.
Pricing is one of the most important exercises in Marketing, it’s the final validation of the value of products to the customers.
Questions? That’s cool. Actually, that’s GREAT.
Send me message and I will make sure to get back to you as soon as possible.
